Company

ZORALI Brand Guidelines | Name, Logo, and Visual Identity

How to represent ZORALI correctly: the name, the logo, the dark premium look, and the purple that ties it together.

The name is ZORALI

Always write the name in all caps: ZORALI. Never write it as Zorali, zorali, or ZORALI.com in running text, and do not pluralize it or turn it into a verb. When referring to the product, ZORALI alone is enough, no need for extra descriptors every time.

  • Correct: ZORALI. Incorrect: Zorali, zorali, ZoRaLi
  • Do not pluralize: write ZORALI sites, not ZORALIs
  • Do not use ZORALI in your own product, company, or domain name
  • In headlines, ZORALI can stand alone without a descriptor

Logo usage

The ZORALI logo is designed for dark, premium surfaces, that is where it looks best and where it should live. Give it clear space on all sides, keep it at a legible size, and never stretch, recolor, outline, or add effects to it. If you need the logo for press or partnership use, request the official assets rather than recreating it.

  • Place the logo on dark backgrounds whenever possible
  • Keep clear space around the logo on all sides
  • Never stretch, rotate, recolor, or add shadows and outlines
  • Do not recreate the logo, request official assets for press or partnerships
  • If it is too small to read, use the name in text instead

Color and visual identity

ZORALI's visual identity is dark and premium, with purple and violet accents doing the expressive work. Backgrounds stay deep and neutral; the accent color is reserved for the moments that matter, calls to action, highlights, and key interface moments. Restraint is the rule: when everything is purple, nothing is.

  • Dark, near-black surfaces as the foundation of the look
  • Purple and violet accents reserved for emphasis: CTAs, highlights, key moments
  • Neutral grays for text and secondary surfaces, never competing brights
  • One accent at a time: do not pair the purple with other saturated colors
  • Product and photography should feel premium: deep tones, clean light

Voice and tone

ZORALI speaks directly: plain words, short sentences, confident claims only where the facts back them. We say what the product does, what it costs, and what you keep, 93.5% of every Marketplace sale, 30% lifetime affiliate commission, Pro at $19/month, because specifics beat slogans. Never invent features, pricing, or guarantees in ZORALI's name.

  • Direct and plain: say what it does, what it costs, what you keep
  • Confident but honest, specifics over slogans
  • No jargon, no hype words, no invented superlatives
  • When in doubt, quote the facts: plans, fees, and feature lists

Partners, affiliates, and press

If you promote ZORALI, as an affiliate, a template seller, or press, represent it accurately. Use the correct name and logo, quote current pricing and fees, and always disclose your affiliate relationship where you promote. Do not imply endorsement or partnership beyond what you actually have, and do not present mockups as the real product.

  • Affiliates: always disclose your affiliate relationship in your content
  • Quote pricing and fees accurately, check current numbers before publishing
  • Do not claim endorsement, partnership, or official status you do not have
  • Press: request official assets and fact-check before publishing
  • Sellers: your template listings should look premium, they carry the brand too

Frequently asked questions

→Can I use the ZORALI logo on my website?

Yes, if you built your site with ZORALI or are writing about us, use the official logo on a dark background, unmodified, with clear space. Do not use it in a way that implies endorsement or ownership.

→What are ZORALI's brand colors?

A dark, premium foundation, deep near-black surfaces and neutral grays, with purple and violet as the single accent color for emphasis. The rule is restraint: dark surfaces, one accent.

→Can I say my site is powered by ZORALI?

Yes. A Built with ZORALI or Powered by ZORALI credit is welcome on sites made with the builder. Keep the name in all caps and do not alter the logo.

→I am an affiliate. How should I describe ZORALI?

Accurately and in your own voice: name real features (freeform canvas, 38+ elements, AI Studio), quote real numbers (free Starter plan, Pro $19/month, 93.5% Marketplace split), and always disclose that you earn a 30% lifetime commission on referrals.

→Can I modify the logo or brand colors for my project?

No. The logo and colors should appear unmodified wherever they are used. If you need a variation for a legitimate use, press, partnership, or large-format print, request official assets instead of creating your own.

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